A Best-Selling Phone? It’s Not Just a Good Phone
Making a good phone isn't enough to compete in the brutal handset market. Just ask HTC, BlackBerry, Nokia and just about any company that isn't Apple. Chetan Sharma, an independent telecommmunications...
View ArticleWhy Big Data Is Not Truth
Don't let the rhetoric fool you, a Microsoft researcher says: Big Data is a human tool, which means it is subject to all kinds of miscollection, misapplication and abuse. While it is being promoted as...
View ArticleA Feature Film, Starring Google
In "The Internship," a comedy movie starring Vince Vaughn and Owen Wilson as Google interns, Google's products and perks make cameo appearances and some lines sound as if they were written by the...
View ArticleNew Ways Marketers Are Manipulating Data to Influence You
Information from social media, credit card histories and Web habits helps marketers create advertisements that are increasingly personalized and nuanced. … Read More
View ArticleWays to Make Your Online Tracks Harder to Follow
There are ways to minimize our digital footprints and at least nominally impede surveillance. … Read More
View ArticleMotorola Ad Seems to Catch the ‘Made in U.S.A.’ Bug From Apple
In an advertisement promoting Motorola Mobility's new smartphone, it borrows familiar themes from Apple, including the emphasis that it is made in America. … Read More
View ArticleHow Pay-Per-Gaze Advertising Could Work With Google Glass
Google was awarded a patent last week that many think could connect Glass with advertising. But a patent is one thing; turning that into a feature could take a while. … Read More
View ArticleDaily Report: Automakers Embrace Augmented Reality for Virtual Showrooms
Automakers, facing reluctance by young buyers to visit showrooms, are using a digital marketing tool to bring the showroom to them. … Read More
View ArticleDaily Report: Acxiom Draws Aside (a Bit) the Veil of Data Gathering
A Web site introduced by a marketing technology firm offers individual consumers a glimpse of some of the details the company has collected about them, though critics call it insufficient. … Read More
View ArticleDaily Report: F.T.C. Raises Questions About Facebook’s New Privacy Policy
Facebook, which has repeatedly tripped over its own feet when changing its privacy practices, has stumbled yet again. … Read More
View ArticleTwitter’s Magic Recs Experiment Personalizes What You Follow
Twitter is working on a new way to show its users new and interesting Twitter accounts. But so far only a tiny number of Twitter users know about it. … Read More
View ArticleDaily Report: Social Networks Battle to Be the Center of Talk About TV
Facebook and Twitter both aspire to become the nation's digital water cooler, the better to woo networks and advertisers. … Read More
View ArticleFacebook Shifts Its Rules on Privacy for Teenagers
Teenagers will be able to share posts with everyone, not just their friends, a new policy that simultaneously gives youths more freedom and improves Facebook's ability to market to them. … Read More
View ArticleSocial TV Ads (Sort of) Come to Facebook
A social advertising company is offering a new product that will synchronize ads to run on television and Facebook at the same time. It offers modest competition to Twitter, which has a more...
View ArticleSamsung Electronics Fined for Fake Online Comments
A Taiwanese trade agency has punished Samsung Electronics for paying people to post fake online comments that mocked its competitor, HTC, the struggling handset maker. The South Korean manufacturer...
View ArticleInstagram Will Begin Showing Ads in the Photo Stream
The popular photo and video sharing service owned by Facebook will begin showing ads to its 60 million users in the United States in the next week. … Read More
View ArticleHelpouts From Google Connects People With Experts Over Live Video
Acknowledging that its search engine cannot answer everybody's questions, particularly in the age of social networking, Google introduced Helpouts, for live, one-on-one video chats with experts. … Read...
View ArticleFewer Gmail Users Are Opening Retailers’ Messages This Shopping Season
Changes to Gmail are challenging e-commerce marketers this holiday shopping season, by cloaking information about who opens retailers' emails and driving down the number of people who open them in the...
View ArticleWhy Hire A P.R. Firm When There’s TaskRabbit?
As smartphone apps like TaskRabbit and Sidebar create a new, freelance labor force, some are starting to use the services in lieu of public relations or traditional advertising to market their...
View ArticleAT&T Allows Advertisers to Sponsor Mobile Data
Businesses working with AT&T can pay for the data that is used to consume their content or services so that it does not show up on a customer’s phone bill. … Read More
View ArticleDaily Report: Yahoo’s Revenue Falls, Though Alibaba’s Rises On
The Internet portal and web publisher said its fourth-quarter revenue was $1.27 billion, down 6 percent from the same quarter a year ago. … Read More
View ArticleThe Other Super Bowl Contest: Twitter vs. Facebook
Advertisers were chattering far more on Twitter than on Facebook during the big game, according to a social media platform that analyzed the traffic. … Read More
View ArticleDear HTC: Please Don’t Make a Wearable Device
HTC is hinting at a smart watch. But is that a very good idea? … Read More
View ArticleDid Anyone Look at That Ad?
Google and comScore, two leaders in online advertising, announce a partnership to help web advertisers figure out in real time who is looking at their ads. … Read More
View ArticleDaily Report: Facebook Settlement on Ads and Privacy Comes Under Fire
A class-action settlement intended to ensure that Facebook obtains consent before using people’s images or other data in ads is about to receive another legal challenge. … Read More
View ArticleDaily Report: Mixed Responses at Microsoft to Rise of New Strategy Chief
Mark Penn has spent years spinning for politicians. Now his own career is the subject of spin at Microsoft, where he has been named chief strategy officer. … Read More
View ArticleU.S. and California Officials Enter Battle Over Facebook Privacy Settlement
Critics say a judge erred when he accepted Facebook’s argument that a federal privacy law for children under 13 preempted state protections for older children. See original article: U.S. and...
View ArticleTwitter and Facebook Wield Little Influence on TV Watching
New research suggests that when Americans decide to watch a television show, they’re not paying much attention to social networks. See the original post: Twitter and Facebook Wield Little Influence...
View ArticleDaily Report: Google’s Results Disappoint as Ads Are Less Profitable
As Internet users migrate to mobile devices, Google earns less on its ads, and as the dominant player, the company is finding that growth opportunities are increasingly rare. Original post: Daily...
View ArticleGoogle Plans to Show Ads Through Your Thermostat and Car
According to a filing with the Securities and Exchange Commission, Google wants to put advertisements on your thermostat, in your car and on your refrigerator. Follow this link: Google Plans to Show...
View ArticleDaily Report: Mobile Advertising Lifts Profit at Facebook
Mobile devices accounted for nearly two-thirds of the social networking company’s revenue, which rose 61 percent over the second quarter of 2013. Read article here: Daily Report: Mobile Advertising...
View ArticleDaily Report: World Cup Gives Twitter a Lift
Twitter has demonstrated an ability to extract more ad revenue from each user, and it is adding products that let it sell ads in other companies’ apps. Credit: Daily Report: World Cup Gives Twitter a...
View ArticleCan Foursquare Crack Local Search?
A start-up in search of a formula that works is trying to become a sort of local guide tailored to your tastes. Original post: Can Foursquare Crack Local Search?
View Article
More Pages to Explore .....